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Clayton Homes of Burleson Is Making Price a Central Part of Its Strategy.

Many manufactured home dealerships advertise affordability. Clayton Homes of Burleson has taken that concept considerably further by making price competition a central part of its public marketing.

The Burleson dealership openly promotes a “Lowest Price Always” philosophy and advertises a $500 Less Guarantee on qualifying comparable homes.

Under the dealership's published terms, a buyer who presents a verifiable written offer on a comparable new home with the same floor plan, options and scope of work may qualify to have that competing price beaten by $500.

That is a notably aggressive position because the dealership isn't simply advertising a temporary sale. It is publicly telling buyers that it intends to compete when another dealer produces a lower comparable offer.