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Why Published Pricing Matters

Why Published Pricing Matters image

Historically, manufactured home shopping has not always made price comparisons easy.

Two dealerships may sell essentially the same factory-built home while advertising it differently. Buyers may also encounter advertised monthly payments instead of actual home prices, or prices that change substantially once delivery and installation are discussed.

Greater price transparency changes that dynamic.

When dealerships publish actual home prices online, customers can compare floor plans before driving hundreds of miles across Texas.

And when a dealership backs those advertised prices with a written price guarantee, buyers gain additional leverage.

This appears to be the market position Clayton Homes of Burleson is pursuing: put the price in front of the customer early and compete aggressively when another dealer offers the same home for less.

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    Clayton Homes of Burleson offers land and home opportunities in the following areas: Alvarado, Arlington, Benbrook, Briaroaks, Burleson, Cedar Hill, Cleburne, Covington, Cresson, Cross Timber, Crowley, Dalworthington Gardens, Duncanville, Edgecliff Village, Everman, Forest Hill, Fort Worth, Godley, Grandview, Haltom City, Hurst, Itasca, Joshua, Keene, Kennedale, Lillian, Mansfiel, Mansfield, Maypearl, Midlothian, N Richlnd Hls, NAS JRB, NAS/JRB, Naval Air Station JRB, Naval Air Station/JRB, North Richland Hills, Pantego, Prairie Ridge, Richland Hills, Rio Vista, River Oaks, Sansom Park, Univ of Texas Arlington, Venus, Westover Hills, and Westworth Village.